For sale to genuine, interested buyers: Singapore's first dedicated eCommerce store for quality natural beauty and wellness brands and products. We pride ourselves on being not just a transactional retailer but a recognised brand for quality products and service. Reason for selling: owner is migrating abroad for family reasons.
The growth potential of this company is high and well-positioned. Green beauty and holistic wellness is a fast-growing category, with North American retailers like Anthropologie and Nordstrom recently dedicating floor and online retail space to this category. The growth potential is huge with the increasingly wealthy and sophisticated Asian consumer willing to spend on quality reputable natural beauty products and self-care.
Average order value of SGD 106 - customers are educated and informed working female professionals with interest in health, wellness and beauty with high spending power and high repeat purchase factor. We carry a portfolio of respected and highly popular brands in the green beauty and wellness space.
All inventory is stored and fulfilled by a third-party fulfilment service, leaving owner with time to focus on business growth.
Sale price includes:
- Inventory with landed value worth SGD 20k
- Brand value, customer goodwill and unique eCommerce brand and concept that can be leveraged for growth
- Highly optimised, attractive eCommerce website focused on purchase conversions
- Revenue-generating email list with 35-40% email open rate, higher than industry average.
- All brand assets, Facebook and Instagram accounts
- Brand vendor relationships with prestigious, coveted brands (some which are no longer opening new eCommerce retailer accounts) driving organic search traffic which converts at a high 3-4%
- Recommended list of tried-and-tested revenue driving brands to add to portfolio
- Transition support, help and advice
Ideal buyers include:
a)Strategic buyer - Existing complementary business serving a similar customer base looking to expand. This could be a homegrown natural skincare / wellness brand seeking to branch into eCommerce retail (and have their brand retailed on the store alongside other top international brands in the green beauty space), a health and beauty distributor seeking to sell direct to consumer and maybe eventually adding these brands to their B2B distribution portfolio, eCommerce businesses already serving female working professionals, lifestyle and wellness retailers / businesses seeking to expand or branch into a tangentially new category.
b) Seasoned entrepreneur looking to invest in and grow a business profitably in a high growth potential space
c) New entrepreneur or group of business partners passionate about holistic / natural health, beauty and wellness looking to take over a plug and play business with work-from-home and/or part time flexibility including a highly optimised eCommerce website, vendor relationships with coveted brands and a good reputation. Allows him / her to hit the ground running in learning how to manage and grow a business.
Kindly contact us for more details.
Limited as this is a niche market albeit with high-spending, passionate and engaged customers, especially with a continued focus on brand, product curation and customer service.
Significant - primarily through investing in stocking more halo brands and product categories (which seller has throughly researched, tested and can recommend to you). Other methods include marketing to neighbouring countries (10% of our customers are from overseas who find us through organic search) and a bricks + mortar store.
Support & Training:
Full handover support + training including use of eCommerce, inventory management, email marketing software.
Reason For Selling:
Migrating overseas for family reasons.